Lovely to see lots of our Northern talent in this fantastic new campaign for GM Walking!
‘It’s about helping people to connect with the idea that walking has a lot more to offer, and highlighting the multitude of benefits that walking can bring. By showing the real reasons people walk, and what they get from it, we want to help people to help people to choose to be more active. The Greater Manchester Way embodies a pioneering spirit. There are so many different ways to walk in Greater Manchester, but we want everyone to find their own way, and see where it can take them.’